입력 : 2025.12.10 15:47
Blueground launches short-term rentals at ‘Centreville Asterium Seoul’
Two-bedroom units offer strong views; direct B2 connection to Seoul Station
[Korea Real Estate Media Ddangzipgo] Blueground, a global operator of short-term furnished rentals, has opened a new location near Seoul Station, accelerating its expansion in the city. The property, ‘Centreville Asterium Seoul’ in Dongja-dong, Yongsan-gu, is Blueground’s 23rd site in Korea. With the addition of Seoul Station, the company now covers key hubs in Gangnam, Yeouido and Yongsan. Some booking slots were filled immediately after the site opened on Nov. 20.
Centreville Asterium Seoul is a mixed-use complex of four towers, spanning B9 to 35 floors above ground, and includes officetels, apartments and offices. Blueground is operating its short-term rentals in the officetel section of Tower A.
☞Blueground, a premium rental platform for high-end homes
Two-bedroom units offer strong views; direct B2 connection to Seoul Station
[Korea Real Estate Media Ddangzipgo] Blueground, a global operator of short-term furnished rentals, has opened a new location near Seoul Station, accelerating its expansion in the city. The property, ‘Centreville Asterium Seoul’ in Dongja-dong, Yongsan-gu, is Blueground’s 23rd site in Korea. With the addition of Seoul Station, the company now covers key hubs in Gangnam, Yeouido and Yongsan. Some booking slots were filled immediately after the site opened on Nov. 20.
Centreville Asterium Seoul is a mixed-use complex of four towers, spanning B9 to 35 floors above ground, and includes officetels, apartments and offices. Blueground is operating its short-term rentals in the officetel section of Tower A.
☞Blueground, a premium rental platform for high-end homes
The units offered are 78-square-meter two-bedroom officetels, larger than typical two-room layouts. The living room and kitchen are spacious enough for a four-person dining table, and the L-shaped kitchen provides ample workspace suited for medium- to long-term stays.
Interior quality exceeds standard officetel specifications. Marble finishes come as standard, and the units are fully furnished at near-hotel level, equipped with beds, sofa, TV, refrigerator, washer, dryer, gas stove, microwave and vacuum cleaner. The setup targets foreign business travelers and domestic professionals who need immediate move-in capability. The kitchen also includes a built-in food waste disposer.
☞Blueground, a premium rental platform for high-end homes
South-facing rooms offer panoramic views of Namsan, Namsan Tower and the Hannam-dong area.
A major advantage is transport connectivity. Residents can directly access Seoul Station via the complex’s B2 level without going outdoors, even in adverse weather. From Seoul Station, Subway Lines 1 and 4, KTX, AREX airport rail, and the GTX-A line are all available. “Seoul Station is a key hub connecting nationwide, downtown and airport routes, which is expected to draw strong demand from both international and domestic short-term renters,” said Jeong Ha-seong, manager at Blueground Korea.
The third floor of the complex offers a fitness center and meeting rooms, aligning with Blueground’s concept of creating comfortable living-oriented stay environments. Monthly rent varies by period but averages around 4.5 million won.
☞Blueground, a premium rental platform for high-end homes
Only one general officetel leasing unit is currently available on the market. A local realtor said the tower has just 78 units in total, making vacancies rare, adding that tenants often reserve upcoming expirations months in advance.
Blueground, headquartered in New York, operates more than 15,000 units across 50-plus cities worldwide. Leases are available for one month or longer, with major corporate clients including Netflix and Google. /hongg@chosun.com
This article has been translated by ChatGPT.